The term “Public Relations” (PR) was invented by American Edward Bernays in the early 20th century, just prior to World War 1. He was known as the “Father of Spin.”
Mr Bernays was the nephew of notable psychologist, and researcher into matters of the mind, Sigmund Freud. It is no coincidence that the word PROPAGANDA starts with “PR” or that it involves manipulating the mind.
Bernay’s best-known campaigns include a 1929 effort to promote female smoking by branding cigarettes as feminist “Torches of Freedom”, and his work for the United Fruit Company in the 1950s, connected with the CIA-orchestrated overthrow of the democratically elected Guatemalan government in 1954.
There are over 40,000 PR firms in the world – nearly one third of them in the United States – employing approximately 100,000 people.
The Pentagon, America’s military headquarters, spends over US$1 billion with PR companies annually, accounting for almost 8% of the entire American public relations industry revenues. That gives you a good clue as to the business of both partners.
PR is NOT advertising. Advertising is publicity that is openly bought and paid for by a person or organization.
PR is publicity that is not paid for – it’s free but secretive.
With advertizing, the link between the media content and the organization behind it are clear and public. With PR, the links between the media content and who paid for it, and their motives, are hidden.
Social, newspapers and broadcast media give free exposure to any “issue” if that media outlet’s management thinks it will increase its viewership, and therefore its revenues and profits. As the head of one of the big four news channels said many years ago, modern news is about entertainment and profit – not about information.
This free mainstream media exposure takes the form of editorials, front page headlines, features and special pieces, letters to the editor, TV specials and documentaries, podcasts, blogs, etc. You know, what you might think makes up normal everyday “news”.
Importantly – it doesn’t matter if the issues promoted by the mainstream media are true or false, real or imagined, beneficial or harmful, violent or peaceful. As long as issues increase revenues they will get media coverage via their PR companies partners.
PR Companies help almost anyone with almost anything. Clients of PR companies can be nations and governments, celebrities, corporations, government departments like the Pentagon, elites and the super rich or other public figures or any just anyone who wants to improve their public image in order to, say, invade another nation or deflect attention away from their major crimes or simply bad public image.
PR companies can help their clients in the following areas,
- Image Creation… how people see you, your organization, your policies, your country, your political party.
- Crisis management….. when you stuff up, they make your problems disappear or are at least minimized in the minds of the public.
- News and Media management.….. they counter negative opinions or promote positive opinions, whether or not either are true or justified.
- “Brand” & Communications management.…this makes sure your language, public images and actions all support your desired image.
- Campaign Creation & Co-ordination.…. media campaigns – short or long term, positive or negative – created on behalf of countries, individuals, corporations.
For example, here’s a Saudi guy who clearly needs alot of PR help in the eyes of most westerners. His PR people have worked in many of the categories listed above to deflect negative public impressions and create new positive ones. His PR people have flooded the airwaves with wholesome, normal looking poses such as that below, where a Starbucks coffee in his hand in place of a bloodied hacksaw.
Has his PR company suceeded in changing his public image? What do you think? What is your impression of him these days?
Max Bolomolov, Founder of Exclusive PR Solutions adds startling comments on the role PR companies play in presenting news items to the public via the mainstream media,
“The news that you that read on a daily basis is often created by PR companies, who present ideas to media organisations in terms of things that are news worthy and can sell.”
Understand what this means – much of your daily “news” is simply the ideas of PR companies, “sold” to media corporations, often as part of an ongoing campaign, created to increase the ratings and revenues of the media organization. Irrespective of the truth, legality or morality behind the story. You might have noticed this pattern in the news. Subjects are often presented in an ongoing “campaign style” format. Once ratings for that particular subject fall away, new campaigns are ready to take their place. For example, for many months we had almost contant coverage about Hong Kong. When interest (ratings) about that started to fade, it was replaced by Uighers. Interest in Uighers has faded too now, and now we see a more general negative topic concerning China, being their so-called military “aggression.”
How long will this topic last? China rarely acts rashly or militarily so hopefully, a full scale war will be avoided. Depends on how good the western PR is I guess as to whether our elites can convince enough people that China is our enemy, like they did with Iraq.
Do you believe that actually? That our news often eminates from PR companies? If you don’t believe it, read on.
Let’s take a look at the world’s No1 PR company – Edelman Public Relations.
A few of Edelman’s selected Clients –
a) Edelman PR created a campaign to ensure that US State Attorneys-Generals did not participate in legal actions against their customer, Microsoft.
The Los Angeles Times reported that Edelmans used….
“unethical tactics, such as the planting of (fake) news articles and editorials written by Microsoft’s media dept, but presented to the public and the state attorney generals – via the media – as being genuine public submissions”.
(a campaign style effort)
b) Edelman PR creates fake groups claiming to be real grass roots organizations.
eg: “Working Families for Wal-Mart”, a group funded by Wal-Mart but presented as a spontaneous public initiative. Two bloggers were paid by Walmart to travel around America interviewing Wal-Mart employees and then report back with glowing responses.
“Everyone they talked to was delighted with Wal-Mart”, reported the fake group to the mainstream media and the public.
The deliberate mis-representation of fake organizations and the facts surrounding them, is known in the PR industry as “Astro Turfing” and is a widely used technique.
c) Edelman PR provides “creative services” and “strategic counsel” to Saudi Arabia’s UN based staff, in order bolster that countries poor image on the international stage. (FYI – Crown Princes, you need alot more work IMHO – see above)
d) Edelman PR creates mind control projects to alter public opinion on behalf of its clients.
Eg: the Edelman strategy to increase public support of the Canada Energy East pipeline for client TransCanada Oil.
Edelman’s spied on the web movements of internet users by using a technology called “Multiplier” that profiles and tracks “fence sitters” on the topic their client is invested in.
By collecting huge masses of data on citizens’ internet movements, potential pipeline supporters who held neutral views are re-programmed into becoming supporters.
Edelman targeted neutral people potentially sympathetic to the oil industry, eg: construction workers or engineers who might get jobs on the pipeline, and nudged them towards a favourable viewpoint, by re-prioritising their Google search results and targeting them with specific Social Media advertisements and biased PR presentations from Facebook & Whatsapp sympathetic to the pipeline.
This same technique of social media manipulation of susceptible people is used to alter public opinion on anything not just pipelines; eg: Global warming, foreign invasions, deregulation agendas, tax cuts for the wealthy, controverisal legislation…
e) Edelman PR reluctantly dropped “GEO Group” as a client in August 2019, after Edelman employees revolted at prospect of whitewashing the reputation of the American “concentration camps” owner. (their quote).
GEO Group is one of many private prison companies in America which houses the 3 million prisoners of the US Government, and it also does work for the US govt in their Guantanemo Bay Prison in Cuba.
When Edelman employees leaked their company’s GEO slide presentation, highlighting how Edelmans would whitewash the fact that GEO prisoners are often held in appalling conditions in America, a major controversy erupted and Edelman was forced to drop GEO as a client, due to the public backlash.
Edelman PR commented simply, “Edelman takes on complex and diverse clients … and ultimately decided not to proceed with this work.”
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This is just a small sample of the types of businesses that Public Relations companies involve themselves with and the services they offer – mind control projects, implanting fake articles into media outlets, creating fake public groups, improving the image of US “concentration camp” operators, etc.
We call this our mainstream news media. It must be avoided.
Next time you’re reading or listening to a product of the mainstream media, just remember – it is probably part of a PR media campaign to alter your opinions about something or other….
Disconnect yourself from the mainstream media. It’s the only real way to know anything.